One of the main reasons businesses choose the cheap approach to their website is the ‘sell, sell, sell’ tactics of technical sales people. It is natural to be apprehensive and a little intimidated by some smooth techno-talking expert. And naturally, a wall of apprehension quickly rises if one feels dazzled by babble.
When looking for an e-business partner, it is important to find one who listens to concerns and answers your questions in terminology you understand. In other words, you must find a consultant rather than a sales professional. This is the only way you can be sure that you are getting the site you need rather than the site they want to sell you.
Your questions are important. And if your ‘Internet Expert’ seems more intent on selling you a site before they know your business, it may be time to take another look at whose interests are best being served in the relationship.
