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B. Be Found
Regardless of how technologically advanced a website is, if no one knows about it, the owner might as well direct resources to sending smoke signals to attract business. Sadly, even when a business does spend a lot of money developing an advanced website, most are lost in the vast expanse of cyberspace.
With so many websites on the net, the chances of finding one specific site, without a proper address, are about the same as buying a lottery ticket. And with millions of new sites coming online every month, not all of them will attract the traffic they need to be successful. Check out the counters located at the bottom of many websites, and you’ll find those numbers often make the whole process of establishing a web presence seem hardly worth the effort.
Without advanced services such as database marketing, search engine registration and optimization, or other effective traffic strategies, the visitor count is usually very low. And the truth is, if no one sees a website, there really is no point in having one!
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